Gun-Friendly E-Commerce Platforms Fill Shopify’s Void

After Shopify banned sales of some semiautomatic firearms through its e-commerce platform earlier this year, retailers began flocking to friendlier industry players, like Gearfire and AmmoReady.

Both companies welcome gun dealers with open arms — and the ongoing corporate backlash against the industry post-Parkland only fuels the growth of their niche market.

“We noticed an immediate increase in interest,” Paul Angell, chief executive officer of AmmoReady, told Guns.com earlier this month. “We’ve noticed a change in who our customer is … we are starting to attract a lot of smaller manufacturers that just need a platform to sell their products.”

Initially conceptualized as an ammunition subscription service just last year, Angell changed the focus of AmmoReady into an online hub for gun dealers “to give them everything they need to sell online and, more importantly, fulfill orders.” He described its newly-introduced tiers of service as a “one-to-one” alternative to Shopify, but with an industry-friendly guarantee.